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Web & Graphic Design "A professional presence on the web increases sales, No presence at all – will not, with no exceptions."

H2L Online Marketing Web Design Service and Special Offers!

Does your business need a website?

There's no question that a Web site is more mission-critical for some businesses than others.
Companies trying to reach customers in different locations (think hotels or tourist attractions) or who have products that can be shipped to customers far away (think flowers, handmade dolls, telephones, etc.) obviously need to have an online presence.

But local businesses (dry cleaners or shoe repair shops, for example) also can benefit from a Web site that shows their location, lists their services or offers special promotions.

And woe to those who think they don't need a compelling Web site because they serve other businesses rather than retail consumers. Many businesses search for new suppliers online, then order from them that way, too.

In short, if you want more customers, you should be online, regardless of your industry.

A website can help you reach one or more of the following goals:

  • Help customers find you in the offline world – your office, your storefront, your phone
    number.

  • Help persuade customers that you have the right service or product for them

  • Help sell products online, even across different marketplaces, to retail customers or other businesses.

A simple site helps customers find you.

The simplest possible Web presence is a one- to five page site that tells people how to find your business in the "real" world. It should include:

  • A good Web Address that relates to your company name and business.
  • Your business address, complete with directions and a good map.
  • Your business phone number, along with fax numbers if relevant.
  • Your hours of operation.
  • A clear and enticing description of what your business offers to customers.

This simple Web presence is most appropriate for businesses that serve local customers (a dry cleaner, doctor's office or plumber, for example) and that aren't actively looking to expand their customer base (as with a fully booked dental practice).

For better marketing, create an expansive site.

If you're interested in active marketing for your business, you can expand your Web site to make it a more robust online marketing tool.

In this scenario, the Web site's job is to convince customers to take that next step: Buy the product online, call you to place an order or set up an appointment, or drive to your office or storefront. Your site is essentially your online marketing brochure, one that's more effective than a printed marketing piece. Web sites enable customers to dig deep into the information they care about, without overwhelming them with the stuff they don't want or need to know. That's hard to pull off in a paper brochure.

You can approach crafting the Web site as you would any other marketing brochure. Use color, graphics, photos and words to get across four key things about your business:

  • What you provide for customers.
  • What kind of customers you focus on and can serve best...
  • How your business is unique from others who provide the same product or service, so customers can decide if your solution is the right on for them
  • The personality or brand essence of your business – what your company stands for.
How a website saves money.

One of the most cost effective ways to run a business is by using the Internet and having a website. 

If you’re looking to be or are:

  • A local business
  • A national business
  • An international business

A website can save you loads of money, why?

  • Your business is open 24/7 and you’re not paying anyone wages. You don’t have to worry about them being rude, not showing up for work, taking breaks or lunch and you don’t have to worry about theft.
  • You have menus, brochures or a catalog without paying for publishing or mailing costs. And that they can be updated without paying for a complete reprinting and new mailing costs.
  • You save time by posting a FAQ page. So you or an employee does not spend time answering standard questions. And time is money.
  • A properly setup website will also save you on advertising costs such as yellow page listings. Instead of paying for a large ad, you have the basic along with your website address, now you have that large ad without spending the extra cost.
  • You now have a storefront without the cost of rent and the other bills that tie into owning a store.

The best part of having a website is that it makes you money.

We give our clients honest fair quotes dependent on how much work that needs to be done, you might not require the full web package, so

Contact Us today to see how we can help you. Each quote is tailor made for you.

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